Market Director – Orthopedics, Southern California

Market Director – Orthopedics, Southern California

February 14th, 2017 by

Tanner and Associates is recruiting for a Market Director – Orthopedics located in Southern California. The company specializes in medical devices that provide solutions for musculoskeletal health, vascular health, rehabilitation and pain management.

Job Description

Experienced marketing position with full P&L, strategic and tactical responsibilities for one or more product lines.  Drives current and future strategy, authorizes go-to-market plans, executes product launch strategies, and owns revenue target for their applicable products. This is a customer facing position with a heavy emphasis on market execution and strategic vision.

Essential Duties and Responsibilities: (Other duties may be assigned)

  • Responsible for Business Unit P&L
  • Participates in training of healthcare professionals and sales personnel on the technical use of the product.
  • Understands market trends, healthcare professional preferences, competitive strategies, etc. and uses this knowledge to guide development of plans.
  • Authorizes business plans and marketing plans for products.
  • Assembles and leads product launch teams to execute go-to-market strategies.
  • Plans and executes market research activities to drive product development strategies.
  • Establishes capital requirements and forecasting models.
  • Establishes list pricing and discounting strategies keeping in line with the company’s margin objectives.
  • Creates KPIs (key performance indicators) for products following launch.
  • Establishes relationships with healthcare professionals and manages those relationships during product development process.
  • Develops the proper messaging for applicable products and incorporates into tools to be use by the sales organization.
  • Creates and updates sales and training materials (i.e. technical training materials).
  • Attends industry meetings and trade shows and generates and follows up on sales leads.
  • Provides technical data for inclusion in healthcare professional techniques and product brochures.
  • Works cross functionally with product development, sales operations, regulatory, sales and finance to accomplish objectives.


  • Bachelor’s degree, preferably in Business/Marketing.
  • 7-8+ years related experience and/or training; or equivalent combination of education and experience, preferably in the medical device arena.
  • Must have the ability to think strategically.
  • Must be effective at driving brand strategy, strategy comprehension, and strategy consensus within a diverse group of stakeholders.
  • Excellent project management skills including planning, organization, implementation, achievement of deadlines, and ability to multi-task in a fast paced environment.
  • Demonstrated competence with general computer skills: Word, PowerPoint, Excel, and Internet.
  • Must have excellent verbal and written communication skills.

For more information, please contact Tanner and Associates at 760-598-3363 or email CVs to . Upload CVs and check additional postings at .

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